Hi there! We would like to introduce ourselves!
We are Sharifah and Yanto, the founders of IF DENIM, based in Rotterdam.
We are thrilled to share our love and passion for denim, along with our craftsmanship, with all of you. Our focus lies in creating sustainable clothing items crafted from repurposed jeans, old stock pairs of jeans, and deadstock fabrics all carefully handpicked and manufactured within our studio.
What about upcycling?!
Upcycling is the process of taking used denim and turning it into a new garment, either by changing it completely, or just a little bit to give it new life. We have succeeded in redeveloping too much produced and used denim on a larger scale into high-quality new consumer products with a circular story. Think of patchworks, pieces in different shapes, and creative, unique designs exactly the opposite of dated preconceptions of sustainable denim fashion as boring and tasteless.