ABOUT
We are Sharifah and Yanto, the founders of IF DENIM, based in the creative hub of Rotterdam. Our mission is to make the fashion industry more sustainable by reusing old denim and transforming it into unique, handcrafted fashion pieces that are both stylish and eco-friendly.
Our passion for denim craftsmanship comes to life in every product we create. From patchwork kimonos and workwear jackets to accessories and art pieces, our designs are always original, surprising, and full of character.
The process we use is called upcycling. This involves giving old denim a second life by reusing it, either through a complete redesign or a subtle update. Upcycling denim is crucial for reducing textile waste and promoting a circular economy in fashion, where clothing is not discarded but repurposed into valuable new pieces.
Do you have jeans you'd like to get rid of? Why don't you drop by?
