Hello there! Allow us to introduce ourselves!
We are Sharifah and Yanto, the founders of IF DENIM, based in Rotterdam.
We're excited to share our love for denim and craftsmanship with you. Our mission revolves around making sustainable clothing from repurposed jeans, old stock pairs, and deadstock fabrics, all carefully selected and manufactured in our studio.
What about upcycling?!
Upcycling is the process of taking used denim and turning it into a new garment, either by changing it completely, or just a little bit to give it new life. We have succeeded in redeveloping too much produced and used denim on a larger scale into high-quality new consumer products with a circular story. Think of patchworks, pieces in different shapes, and creative, unique designs exactly the opposite of dated preconceptions of sustainable denim fashion as boring and tasteless.